My mission

I believe that every organization has the potential to stand out through innovation.  I also know that in the absence of the right help, innovation is difficult and messy.

I was once you, and innovation paid off for me, my team and the organization. Now I am here to share how. I work exclusively with ambitious directors and leaders who think beyond the impossible and want to set themselves and their company apart.

My clients create the future; they don’t let it just happen. They launch new products faster, empower teams without burnout, and finally prove ROI to stakeholders.

Stop wasting resources on initiatives that never make a difference.

Innovate!

I bring my experience leading innovation teams through corporate rigour, with my experience working with startups.

You bring your drive, energy and bold ideas.

Yesterday is history.

Today is obsolete.

Tomorrow is what matters!

Explore. Design. Scale.

The future is unclear and complex.

I will help you Explore it.

From idea to product.

I will help you Design it.

From product to a new business model.

I will help you Scale it.

  • Explore

    The future is not for the weak hearted. Are you the next leader of your organization? Do you want to make a difference and build “the tomorrow” of your organization? Let’s explore together and turn uncertainty into variables you can work with.

  • Design

    Creative processes that lead to bold ideas. Ideas that are tested and validate. 90 days for tangible results. This is how I will help you design the future.

  • Scale

    Think big. Think new business models. Think new revenue models. Be bold and go beyond products. Find new markets. Scale

Get inspired …

Redesigning Customer Experience with Design Thinking in Financial Services.

Lean Startup and a Culture of Experiment Design.

Value Proposition Design. Telemedicine Service During and After Covid 19.

Check out the portfolio

Check out the portfolio

Trusted by

Featured in

As Advisor and Consultant I made a commitment to lifelong learning and practice in order to do an exceptional job for you. 

My Accreditations

TESTIMONIALS

Nadya van der Sluis

TedX Speaker | Co-author | Columnist | Founder

“In 2020 I started my company and directly from the beginning I had the honour to have one year coaching of Alexandra. Not only did my company grow in a short time, but also me as a person with a mental illness. Because of Alexandra her belief in my strength, story and company I got more self-confidence and even dare to speak on a congres in front of 2300 psychiatrist about how my mental illness is my strength.
I recommend Alexandra as business coach if you look for someone who will coach you with her heart and who fully believes in your mission as a starter.”

Ghaleb el Masri

CTO | C-Suite Executive

“I enjoyed working with Alexandra and learning from her how a methodological, systematic approach to developing internal and external innovation for an established corporation is possible. I was impressed by her abilities and efforts to introduce new concepts and frameworks, requiring both education and persuasion, as well as her ability to build grassroots support, both internally and in the wider community. With Alexandra's great efforts, we were able to more rapidly experiment and capitalize on prospect and client feedback, leading to greater engagement and new products and models of interaction. Her focus on purpose, combined with metrics, brings a result-focused mentality to innovation that can make it a tangible part of a company strategy.”

Cristina Alice Cornea

CEO and Programs Director at Junior Achievement Romania

“Alexandra is a special and dedicated person, opened to feedback and development opportunities. We collaborated together for many years and she represented an inspiring model for the youth in the educational programs she volunteered. She has an entrepreneurial mindset and attitude, she knows how to share from her knowledge and experience with others and she has very good presentation, project management and teamwork skills. I have also appreciate her leadership skills and proactive attitude, and the ways she can value different opportunities and involve with flexibility în different projects.”

Lars Crama

Founder | Director | Owner

“It's been a true pleasure working with Alexandra over the past few years. She is comfortable with the unknown, eager to learn and past paced in execution. That's a rare combination. I particularly appreciate her strategic view combined with hands on action. If you are serious about innovation and change, you want Alexandra on your side.”

Emil Lazar

Innovator @heart | Head of Procurement

“I've joined Alexandra’s team after an interview in which it quickly became clear we understand each other in a few words. Selecting from her many qualities I'll go with what I consider to be her main gift: vision. Alexandra is always anticipating and preparing for the future. Every action is carefully seeded so that everything will grow into its right place. Alexandra knows very well that this cannot be done without the right relationships, so she cherishes people, empowering them to reach their potential. I found her to be a caring manager, building and promoting internally an expert persona for each member of the team, myself included.”

Let’s win tomorrow

alexandra.popescu@integratedconsulting.ro

+4 0728 109 449

Bucharest

Romania