Alexandra Popescu Zorica Alexandra Popescu Zorica

Your Strength may Soon Become your Weakness.The Hidden Danger of Performing Businesses

For the past decade, I’ve explored a wide range of reasons why innovation has struggled to establish itself as a core function within organisations.

Through this journey, I’ve realized that every obstacle falls into one of four distinct traps. Any company caught in at least one of these traps will inevitably struggle to innovate.

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Alexandra Popescu Zorica Alexandra Popescu Zorica

The best of Design Thinking and Lean Startup for B2C Businesses

I often get called by companies to help them apply Design Thinking for a project that involves creating something for their customers. My 10 years experience in innovation, and mostly the years when I had led the innovation team for an international insurance company, taught me that …

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Alexandra Popescu Zorica Alexandra Popescu Zorica

From Strategic Focus to Strategic Innovation

When I talk to leaders, most tell me the same thing: their organization is focused on efficiency and operational improvements. It’s what keeps things running smoothly, what they call their “strategic focus.” And I get it, it feels like the safe, smart thing to do.

But here’s the thing …

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Alexandra Popescu Zorica Alexandra Popescu Zorica

Navigating Uncertainty

In a time saturated with buzzwords like "innovation" and "unpredictable future," we've reached a point where these terms have been tossed around so casually that they risk losing their meaning. We've mastered the art of counterfeiting routine projects as groundbreaking innovations, leaving us with …

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Alexandra Popescu Zorica Alexandra Popescu Zorica

4 Areas for Business Growth

Growth is a natural phase for all businesses. We hear and read about it more often when referring to startups or scale-ups, but large enterprises equally emphasize on the importance of setting ambitious growth objectives.

But just because growth is a natural milestone in the life of organizations, this does not mean that …

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Alexandra Popescu Zorica Alexandra Popescu Zorica

Partnerships. What Moves the Needle?

Partnerships are created for many reasons, but the underlying scope is usually to generate growth. This can happen in many ways, like through shared resources, by leveraging on each other’s knowledge or by entering new markets with co-created products and services.

But partnerships are so much easier said than done.

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Alexandra Popescu Zorica Alexandra Popescu Zorica

Magic Moments. From CX to Customer Delight.

Customer experience (CX) is undeniably critical in ensuring that a brand meets the baseline expectations of its customers, with around 71% of customers expecting companies to deliver a smooth, seamless experience. Despite the importance of CX, …

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