Patient Journeys. Where Digital Meets Care.

Healthcare and prevention are two major challenges in Romania.

For many years, regular checkups were not part of people's routines, and this is understandable. State-run healthcare services often lacked proper conditions, from outdated hospitals and poor inpatient facilities to non-transparent treatment plans, limited access to professional doctors, and a lack of human-centered care from medical staff. You can imagine why people often avoided visiting healthcare facilities unless they were seriously ill.

The rise of private medical units and employer-paid subscriptions has helped shift behaviour for a select group of people. However, not all private facilities have invested in a truly professional patient experience. For a long time, clean facilities and friendly staff were considered enough. But as more people experience modern healthcare facilities, both in Romania and abroad, their expectations have grown. They now demand a patient experience that goes beyond just appearances and polite smiles.